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Top 5 Most Frequently Asked Questions by Dealers Q: Why is the Sell-Off Sam® Promotion so successful?
A: This promotion is so successful because of the “Third-Party Appeal Factor” of Sell-Off Sam®. Let’s face it,.. car buyers are often intimidated by the process of buying a vehicle. Sam is a great buffer between the dealership and the buyer. Sam makes sure every customer knows he does not work at your store. After meeting Sam, car buyers understand he’s hosing the event to sell-off the inventory and give car buyers a great deal.
Sam is the nicest car-guy a customer will ever meet.
Q: Do I have to pay a percentage of my total gross profit generated by the Sell-Off Sam® event?
A: Never! That’s right… Sam has never charged a percentage of a dealer’s gross to host a sale…EVER! He doesn’t believe it’s good for business or the dealership. Sam charges a manageable and affordable flat-fee. The dealer knows exactly what the event will cost. There are no surprises.
Q: What does the dealership get with a Sell-Off Sam® promotion?
A: Each event is totally customized for your market and dealership. We will discuss with you what forms of advertising are working for your store. Sam will crate a custom package that can include any combination of: Print Ads, Newspaper Inserts, TV, Radio, Direct Mail, Lead Generation Website, Outbound Telemarketing and Email Blasts to your customer base. Plus you’ll have Sam at your store for 2-3 days!
Q: Are the Sell-Off Sam® marketing and point-of-purchase materials effective?
A: Sam has spared no expense in creating the retail ads and point-of-purchase materials. The most talented graphic design artists and copywriters in the country are on Sam’s team. Sam believes the old adage; “You get what you pay for”. As the dealer, you get THE VERY BEST in automotive marketing talent because Sam contracts only THE BEST.
Q: Do I have to worry about what Sam is telling my customers on the lot?
A: Absolutely not! Your management staff will set all prices on the inventory. Sam is great with customers and he’s never adversarial. Anything Sam tells a customer in order to make a car deal is approved by your sales desk. Finally, Sam is a pretty funny guy. He’ll have your customer laughing out-loud. After 26+ years in the car business, Sam knows that customers will only buy if they like who they’re buying from. There’s never any “heat” with a Sell-Off Sam® promotion. Sam wants the dealer to be happy because his business depends on it!
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